James Cridland: Radio while you shop

James Cridland writes about in-store radio this week. This form of radio caters to an enormous amount of people every single day – often more than any “normal” radio station. In Australia one of these in-store stations has made the leap to DAB+.

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James Cridland: Radio should be where the speakers are

James Cridland: Recently, my columns have been quite full of numbers and figures and statistics, so instead, this week, I’d like to do some thinking aloud instead. I have a theory. It has almost no science behind it – yet; and probably very little proof – but nonetheless, I think it’s true.

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