Nordic: Bauer Media is to acquire leading Nordic broadcaster SBS Discovery Radio from Discovery Communications, subject to regulatory approval. – SBS Discovery radio has great brands, says Bauer Media UK CEO, Paul Keenan, who has led the acquisition.
Reaching more than 10 million people weekly through 20 popular brands, SBS Discovery Radio is the leading commercial radio operator in Sweden and Denmark and strongly positioned in Norway and Finland. The group operates some of the region’s most popular brands including: Sweden’s Mix Megapol, Norway’s Radio Norge, Denmark’s Nova and Finland’s Iskelma – all of which have extremely talented management and presentation teams.
The acquisition has been led by the Bauer Media UK, CEO Paul Keenan, who commented: “SBS Discovery radio has great brands, outstanding talent and is well positioned for growth in countries which love radio. Radio has a bright future and we are looking forward to seeing SBS accelerate its growth and digital development alongside Bauer’s expanding and award-winning radio businesses in the UK.”
Dee Forbes, President & Managing Director of Discovery Networks Northern Europe, commented: “The SBS Discovery radio business has performed strongly since it became part of Discovery in 2013. It is now joining Bauer Media who will lead the next phase of its development and growth journey.”
“SBS Radio is the market leader in Sweden and Denmark and number two in Norway. The acquisition of the SBS Group is a further important milestone in the expansion of our globalisation strategy,” says publisher Yvonne Bauer. “Together with print and online, radio is an important business field for the Bauer Media Group – and we are already one of Europe’s leading companies in the radio segment. With strong brands like SBS, the foundation has been laid for further growth – now also in the Nordic region.”
As the only pan-Nordic radio operator, SBS Radio is a marketing platform with scale and engaged reach across all major target demographics and genres.
SBS Discovery Radio in Sweden expanded its leading Mix Megapol brand through a market changing collaboration with NRJ and reaches 4.7m people each week. In Denmark, SBS’s Radio Nova is a market leading commercial brand reaching 2.1m people.
In Norway, SBS’s Radio Norge is well positioned for growth with a weekly reach of 1.9m, and in addition, the country is anticipated to be the first territory in the world to conduct a DAB digital switch-over.
In Finland, SBS Discovery Radio reaches 1.6m listeners each week through leading brands such as The Voice and Iskelma and has a market leading online position.
Across the Nordic region SBS Discovery radio reaches more than 4.0m unique users through its digital platforms and online radio players.
In Europe, Bauer Media is one of the leading commercial radio operators. In the UK, Bauer has more than 60 radio stations, including national radio brands Kiss, Magic and Absolute Radio and local brands comprising the Bauer City Network and is the UK’s market leader in digital listening. In Poland the company owns 50 radio stations including the RMF FM, Radio MAXX and RMF Classic brands, in Slovakia Bauer owns Rádio Expres, and in Germany Bauer has a 25 per cent share in Radio Hamburg.