Europe: EBU’s Media Intelligence Service (MIS) will be conducting the first global music programming survey of its radio broadcasters. 44 per cent of EBU member output is music, but often the broadcaster often don’t know the why, how, where and when.
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Even though most Public Service radio station have more speech than commercial stations, still 44 per cent of the output is music. Music remains an important switch-on factor, but radio faces strong competitive challenges everywhere. While stations receive lots of information, broadcasters often don’t know the why, how, where and when.
As a result, the EBU’s Media Intelligence Service (MIS) will be conducting the first global music programming survey of its radio broadcasters.
The Music Programming Survey now going out to EBU radio organizations will not only provide a clear picture of all musical genres on the radio today and show if MIS services meet Members’ needs, it will also help determine if they should expand into other areas such as video offers, series, interviews and live events on social media.