USA: The PPM (Portable People Meter) surveys are getting better. The radio industry has been asking for larger panels for the PPM surveys and this week Nielsen Audio granted the business that long-sought-after wish. 65.000 panelists will on average contribute to ratings daily, an increase of more than 6.000.
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In a press release, Nielsen announced it will increase “the effective sample size of the panel by 10% across all markets and demographics starting mid-2017. Nielsen’s enhanced PPM panel will have more than 80,000 installed meters. This means that on an average day over 65,000 panelists will contribute to the ratings. The increase represents more than 6,000 additional panelists on a daily basis across the aggregate of PPM markets. The sample increase will be distributed proportionally across all demographics.”
President for Nielsen product leadership Megan Clarken states:
– Larger sample sizes are important due to the continuing fragmentation of audiences and the need for more granular analysis of the data. This expansion will be an important step forward in the accuracy and quality of our audio estimates. Increasing the size of our PPM panel will allow our clients to continue to share their story with confidence and in a way that resonates with advertisers.
Managing director for Nielsen Audio Brad Kelly, adds:
– An increase in the PPM sample size is the number one priority for our clients. With this investment, Nielsen is doubling down on its commitment to the radio industry and addressing the needs of our clients. We are thrilled to rollout this enhancement that will continue to build a stronger radio advertising marketplace.