UK: Radiocentre is helping to co-ordinate the latest appeal by the Disasters Emergency Committee across commercial radio, in response to the humanitarian crisis in Yemen, reports Radio Today.
– Stations are not obliged to take any action, but we hope they feel able to participate, Radiocentre told RadioToday.
Presenter and broadcaster Sandi Toksvig has voiced the ad, available in 20 and 30 second versions. They are available to stations in the UK on the Audiotrack system.
The donation appeal is asked to be played this week.