Sweden – PPM ratings week 48/2016

Fresh set of weekly ratings from the Swedish market for week 48, November 28 to December 4. The daily reach was down for all the three radio groups this week. Mix Megapol is the strongest commercial station at a number four position in share.



The figures are daily by PPM in a national universe 12-19, measured by Kantar Sifo.

Big Three - Reach Daily - Wks 45-48/2016
Station Week 45 Week 46 Week 47 Week 48
SR Radio 59.6% 58.4% 58.3% 57.7%
Bauer Media 23.7% 23.7% 24.3% 23.3%
MTG Radio 18.4% 16.9% 19.1% 18.9%
Big Three - Share - Wks 45-48/2016
Station Week 45 Week 46 Week 47 Week 48
SR Radio 79.2% 78.0% 76.9% 77.4%
Bauer Media 11.7% 12.3% 12.8% 13.1%
MTG Radio 9.1% 9.7% 10.4% 9.5%

Complete ratings breakdown follows:

All stations - Reach - Wks 45-48/2016
Station Week 45 Week 46 Week 47 Week 48
SR P4 42.7% 40.9% 41.5% 41.3%
Mix Megapol 14.9% 15.2% 15.9% 15.0%
SR P3 14.6% 15.7% 15.6% 14.7%
SR P1 15.2% 13.8% 14.2% 14.0%
Rix FM 12.4% 11.6% 12.8% 12.3%
NRJ 7.2% 7.9% 7.2% 6.7%
Rockklassiker 2.8% 2.4% 2.7% 2.8%
SR P2 2.3% 2.3% 2.2% 2.1%
All stations - Share - Wks 45-48/2016
Station Week 45 Week 46 Week 47 Week 48
SR P4 54.7% 53.3% 52.3% 53.4%
SR P1 13.8% 13.4% 13.3% 13.2%
SR P3 9.1% 9.8% 9.8% 9.1%
Mix Megapol 7.9% 8.0% 8.4% 8.5%
Rix FM 4.5% 4.8% 5.6% 4.8%
NRJ 2.0% 2.6% 2.1% 2.2%
Rockklassiker 1.0% 0.8% 0.9% 1.4%
SR P2 1.2% 1.1% 1.1% 1.3%

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