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Sweden – PPM ratings week 49/2016

Fresh set of weekly ratings from the Swedish market for week 49, December 5 to December 11. The daily reach is slightly up in the market. Mix Megapol continues to increase their share.


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The figures are daily by PPM in a national universe 12-79, measured by Kantar Sifo.

Big Three - Reach Daily - Wks 46-49/2016
Station Week 46 Week 47 Week 48 Week 49
SR Radio 58.4% 58.3% 57.7% 57.7%
Bauer Media 23.7% 24.3% 23.3% 24.4%
MTG Radio 16.9% 19.1% 18.9% 19.0%
Big Three - Share - Wks 46-49/2016
Station Week 46 Week 47 Week 48 Week 49
SR Radio 78.0% 76.9% 77.4% 77.9%
Bauer Media 12.3% 12.8% 13.1% 12.9%
MTG Radio 9.7% 10.4% 9.5% 9.2%

Complete ratings breakdown follows:

All stations - Reach - Wks 46-49/2016
Station Week 46 Week 47 Week 48 Week 49
SR P4 40.9% 41.5% 41.3% 41.1%
Mix Megapol 15.2% 15.9% 15.0% 16.0%
SR P3 15.7% 15.6% 14.7% 14.9%
SR P1 13.8% 14.2% 14.0% 14.2%
Rix FM 11.6% 12.8% 12.3% 12.5%
NRJ 7.9% 7.2% 6.7% 7.3%
Rockklassiker 2.4% 2.7% 2.8% 2.6%
SR P2 2.3% 2.2% 2.1% 2.4%
All stations - Share - Wks 46-49/2016
Station Week 46 Week 47 Week 48 Week 49
SR P4 53.3% 52.3% 53.4% 53.1%
SR P1 13.4% 13.3% 13.2% 13.5%
SR P3 9.8% 9.8% 9.1% 9.5%
Mix Megapol 8.0% 8.4% 8.5% 8.7%
Rix FM 4.8% 5.6% 4.8% 4.3%
NRJ 2.6% 2.1% 2.2% 2.1%
SR P2 1.1% 1.1% 1.3% 1.3%
Rockklassiker 0.8% 0.9% 1.4% 1.1%

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