Sweden – PPM ratings week 50/2016

Fresh set of weekly ratings from the Swedish market for week 50, December 12 to December 18. The daily reach is slightly up in the market and SR P3 is performing extraordinarily well. Having done their annual Musikhjälpen fund raiser the station is up in both reach and share.



The figures are daily by PPM in a national universe 12-79, measured by Kantar Sifo.

Big Three - Reach Daily - Wks 47-50/2016
Station Week 47 Week 48 Week 49 Week 50
SR Radio 58.3% 57.7% 57.7% 59.1%
Bauer Media 24.3% 23.3% 24.4% 24.0%
MTG Radio 19.1% 18.9% 19.0% 19.2%
Big Three - Share - Wks 47-50/2016
Station Week 47 Week 48 Week 49 Week 50
SR Radio 76.9% 77.4% 77.9% 78.2%
Bauer Media 12.8% 13.1% 12.9% 11.9%
MTG Radio 10.4% 9.5% 9.2% 9.9%

Complete ratings breakdown follows:

All stations - Reach - Wks 47-50/2016
Station Week 47 Week 48 Week 49 Week 50
SR P4 41.5% 41.3% 41.1% 39.2%
SR P3 15.6% 14.7% 14.9% 18.7%
Mix Megapol 15.9% 15.0% 16.0% 16.2%
SR P1 14.2% 14.0% 14.2% 13.6%
Rix FM 12.8% 12.3% 12.5% 12.3%
NRJ 7.2% 6.7% 7.3% 6.3%
Rockklassiker 2.7% 2.8% 2.6% 3.1%
SR P2 2.2% 2.1% 2.4% 2.3%
All stations - Share - Wks 47-50/2016
Station Week 47 Week 48 Week 49 Week 50
SR P4 52.3% 53.4% 53.1% 50.1%
SR P3 9.8% 9.1% 9.5% 13.9%
SR P1 13.3% 13.2% 13.5% 12.3%
Mix Megapol 8.4% 8.5% 8.7% 8.3%
Rix FM 5.6% 4.8% 4.3% 4.7%
NRJ 2.1% 2.2% 2.1% 1.9%
SR P2 1.1% 1.3% 1.3% 1.3%
Rockklassiker 0.9% 1.4% 1.1% 1.1%

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