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UK – ratings quarter 3/2016

The national commercial networks in the UK are grabbing a bigger share of the market and have grown steadily over the last year. BBC National is having a dip in the ratings in Q3, the same is true for Commercial Local. No significant change for BBC Local.


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The weekly figures are diary based in a national universe 15+ (if not otherwise specified), measured by Rajar.

Overview Q4 2015 to Q3 2016
Station Q4/15 Q1/16 Q2/16 Q3/16
BBC National 46.1% 46.6% 45.2% 44.4%
BBC Local 7.3% 7.5% 7.0% 7.1%
Commercial National 14.6% 14.6% 15.8% 17.1%
Commercial Local 29.5% 28.5% 29.4 28.7%
Other 2.5% 2.7% 2.6% 2.7%
BBC National services in Q3 2016
Station Reach '000s Reach % Hours 000's Share
BBC Radio 1 9873 18% 62017 6.0%
BBC Radio 2 15144 28% 173115 16.7%
BBC Radio 3 1977 4% 12294 1.2%
BBC Radio 4 incl 4 Extra 11632 22% 133621 12.9%
BBC Radio 4 11227 21% 122676 11.8%
BBC Radio 4 Extra 2043 4% 10945 1.1%
BBC Radio 5 Live incl Sports Extra 5975 11% 42128 4.1%
BBC Radio 5 Live 5502 10% 35958 3.5%
BBC Radio 5 Live Sports Extra 1601 3% 6170 0.6%
BBC 6 Music 2342 4% 21861 2.1%
1Xtra 1026 2% 4616 0.4%
BBC Asian Network 662 1% 4252 0.4%
BBC World Service 1537 3% 7402 0.7%
Commercial networks in Q3 2016
Station Reach '000s Reach % Hours 000's Share
Absolute Network 4471 8% 31401 3.0%
Capital Network 8055 15% 43775 4.2%
Classic FM 5281 10% 35920 3.5%
Heart Network 9101 17% 64300 6.2%
Jazz FM 556 1% 2081 0.2%
Kiss Network 5425 10% 31193 3.0%
LBC Network 1801 3% 18330 1.8%
Magic Network 3684 7% 19193 1.8%
Smooth Radio Network 4749 9% 35595 3.4%
talkRADIO 304 1% 1368 0.1%
talkSPORT 2857 5% 21113 2.0%
Virgin Radio 345 1% 1253 0.1%
Radio X Network 1265 2% 9110 0.9%

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