USA: The new services was announced by iHeartMedia at the Consumer Electronics Show (CES) in Las Vegas. The radio company says that the iHeartRadio Plus and iHeartRadio All Access powered by Napster, are the first fully differentiated streaming music services that use on demand functionality to make radio truly interactive.
84 percent of iHeartRadio users do not currently subscribe to an on demand service – and now, for the first time, can subscribe to a streaming music service that provides the best of live radio combined with easy-to-use on demand functionality — unlike all current on demand players that simply add on demand functionality to a music collection experience.
Ten times more Americans listen to radio every month than use a subscription service – so the debut of iHeartRadio Plus and iHeartRadio All Access powered by Napster is a unique opportunity to capture these non-music subscribers with an on demand service built around radio. In addition, this new functionality will also be integrated across iHeartRadio’s network of more than a thousand local radio station and personality websites, where show hosts and top on-air talent will share their personal playlists as well as weekly top songs that aired on each station.
– In the beta phase alone, we have already seen an incredible response from our users and have experienced our best month of listening since our official launch of iHeartRadio in 2011, said Darren Davis, President of iHeartRadio.
– iHeartMedia is the only media company that has the assets, platform and reach to drive massive consumer awareness and successfully introduce two new subscription services, built around real radio, so rapidly. iHeartRadio has truly differentiated itself by offering features that no other services can.
Services are available on Apple TV, Android TV, Xbox One gaming consoles, TiVo, VIZIO TV, Samsung Smart TV, and LG Smart TV, with Sonos and more coming soon.