Happy World Radio Day – we are more popular and relevant than you think

As World Radio Day comes around again we can rest assured that the medium is still most relevant. In fact, more people listened to the radio than watched TV or their smartphones last year. Not bad in a time when other traditional media are losing out to Facebook, on-demand and all that is digital.

13 February is World Radio Day — a day to celebrate radio as a medium; to improve international cooperation between broadcasters; and to encourage major networks and community radio alike to promote access to information, freedom of expression and gender equality over the airwaves.

More info at: worldradioday.org.

Radio is the mass media reaching the widest audience in the world. It is also recognised as a powerful communication tool and a low cost medium.

The theme for this year is: “Radio Is You”.

This year UNESCO focuses on encouraging radio stations around the world, whether you are a community, private, or public radio station, to have the tools to be the best radio stations you can be. And that means ensuring you are having continued dialogue with the industry, its audience and the public in general.

It is the sixth time World Radio Day is celebrated, and radio is still as relevant as ever.

Radio is still the most dynamic, reactive and engaging medium there is, adapting to 21st century changes and offering new ways to interact and participate. Where social media and audience fragmentation can put us in media bubbles of like-minded people, radio is uniquely positioned to bring communities together and foster positive dialogue for change. By listening to its audiences and responding to their needs, radio provides the diversity of views and voices needed to address the challenges we all face.

Radio informs us and transforms us, through entertainment, information and audience participation. Having a radio means you are never alone – you always have a friend in radio.

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