Norway: PPM figures from Kantar TNS show that Norwegians are still listening to radio like they did before the FM switch over began in January. Year on year there is no change and 67.8 per cent listen in daily.
PPM-figures show that Norwegians aren’t half as bothered about distribution as they are in getting their daily radio fix. Listening remains stable in the high 60’s in daily listening, year on year listening is unchanged despite Norway having started its FMExit.
Some station have noticed small changes in listening habits. For the bigger broadcasters, such as NRK P1, P4 and Radio Norge there is a small dip in listneing, but this is made up by an increase for smaller stations such as NRK Alltid Nyheter, NRK P1+, Radio Rock and P5.
The national broadcasters started their switch off in the county of Nordland in January and the FMExit continues Wednesday this week in the counties of Nord-Trøndelag, Sør-Trøndelag and Møre og Romsdal. By the end of the year all six regions will have switched off.
Local radio stations are allowed to continue on FM, except in bigger cities and metropolitan areas.
800.000 digital radios sold since November
In just two months Norwegians have bought new digital radios by the lorry load – daily. The latest figures show sales of some 800.000 radios since November, over half of that after Christmas.