Research: Bauer Media are breaking hits in the Nordic region

Nordics: Danish big data and research company RadioAnalyzer has identified who breaks hits on the radio. Bauer Media is by far the one that bring on the hits with NRJ in Sweden as the absolute best for the third year running.

The pan-European radio company takes the Nordic title and three national titles in the race to play the biggest hits first. For the third year running NRJ Sweden has been the number one station in the Nordic region when it comes to breaking top 100 hits first.

Out of the 100 most played songs in the Nordics in 2017 NRJ Sweden were first to play 15 of them. The effort secures both the Nordic and the Swedish titles in the ranking compiled by Danish big data and radio research company RadioAnalyzer.

Swedish public service broadcaster SR P3 were a close second both in the Nordic region and in Sweden with 13 premieres on a Nordic leve. The Norwegian public service broadcaster NRK P3 shared second place with SR P3, also playing 13 top 100 hits first.

NRJ Sweden is operated by Bauer Media, who also took the national first place in Denmark and Finland with The Voice and NRJ Finland respectively. The only title Bauer didn’t manage to grab was the Norwegian one, held by NRK P3.

The 2016 version of the Nordic Hit Championships reveal that public service radio has taken a step back from the dominating role it has held when it comes to playing big hits first. Less than half of the top 100 hits were played first on a public service station last year – a stark contrast to the inaugural Nordic Hit Championships in 2013 when public service were first with three out of four top 100 hits.

This years’ edition of the Nordic Hit Championships also show that there is a big difference between the countries in the Nordic region when it comes to the hit-breaking power of the public service sector. In Norway NRK are first with almost 60 per cent of the 100 most played songs, while DR in Denmark only break around a third of the top 100 hits. SR are somewhere in between the two with 46 per cent – the Nordic average.

Once again the Swedish radio marked prevailed as the most progressive Nordic country. The Swedish radio audience has the good fortune of hearing 40 per cent of the biggest hits first, while the Finnish radio stations lagged behind – only playing 8 per cent of the songs first.

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