USA: jacapps and Ford Motor Company are bringing the Connected Car Hackathon to NAB this year. Coders and developers will participate in a competition to develop dashboard solutions that will enable audio and video content.
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The Connected Car Hackathon is aiming to bring to the table solutions that will suit both today’s vehicles and the autonomous car of the future.
– Events like the Hackathon will bring broadcasters inside of the process to better understand the necessity to develop an in-car mobile strategy, says jacapps COO Bob Kernen to Radio Online.
Scott Burnell, Global Lead, Business Development and Partner Management of the Ford Developer Program, says:
– This Hackathon is a great way to kick start not only the thought process toward keeping content in the car, but to get technical teams actually working on it.