USA: jacapps and Ford Motor Company are bringing the Connected Car Hackathon to NAB this year. Coders and developers will participate in a competition to develop dashboard solutions that will enable audio and video content.
The Connected Car Hackathon is aiming to bring to the table solutions that will suit both today’s vehicles and the autonomous car of the future.
– Events like the Hackathon will bring broadcasters inside of the process to better understand the necessity to develop an in-car mobile strategy, says jacapps COO Bob Kernen to Radio Online.
Scott Burnell, Global Lead, Business Development and Partner Management of the Ford Developer Program, says:
– This Hackathon is a great way to kick start not only the thought process toward keeping content in the car, but to get technical teams actually working on it.