USA: Americans’ familiarity with the term “podcasting” had been relatively flat for several years, with very little movement from 2009 until 2015. The last two years however, there has been a significant jump in familiarity by 22 per cent, according to figures from Edison Research.
Something has happened – it has happened BIG in just two years. After a near flat level of familiarity of the term “podcasting”, 6 in 10 Americans now know what it is. That means that, after six years of relatively static growth, awareness of podcasting has grown by 22% in just two years.
The same figures – contained in the study Infinite Dial 2017 – show that 4 in 10 Americans say they have listened to a podcast and almost 1 in 4 listens every month.
More on these figures and the Infinite Dial 2017 over at Edison Research.