Norwegian switchover has had significant impact on the receiver market

Germany: Ahead of this year’s IFA in Berlin a great number of new DAB receivers are expected to be on show. Last year there were over 28 different companies showing DAB+ products, from standalone radios to Hi-Fi separates and portable radios to car head units. WorldDAB reports that the Norwegian switchover has had a significant impact on the receiver market.



DAB+ is on show at this year’s IFA in Berlin. Awareness of digital radio in Germany has increased significantly following new advertising and promotional campaigns earlier this year.

Last year total receiver sales in Germany crossed 8 million and sales are up on last year already. The recent campaign, with another starting just before IFA, and the expansion of both networks and services on-air should see DAB+ taking a much more prominent position this year.

Last year there were over 28 different companies showing DAB+ products, from standalone radios to Hi-Fi separates and portable radios to car head units. Norway’s digital switchover has had a significant impact on the receiver market, but particularly for car and home adapter products.

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