UK: Car manufacturers are asking “where can we get a reliable feed of the radio industry’s data?”. Radioplayer UK is working to answer that and the Audi/VW group is the first manufacturer to sign up to a new “smart radio” feed for connected cars.
Radioplayer is launching a new “smart radio” feed for connected cars and the Audi/VW group is the first manufacturer to sign up. This partnership will result in “hybrid” radios in new Audi models, using the Radioplayer technology to display station logos and switch automatically between DAB, FM and streaming.
The new Worldwide Radioplayer API (WRAPI) builds on the innovative Radioplayer Car project launched earlier this year. As well as enabling “hybrid” switching between broadcast and streaming as reception varies, the new data feed can power next generation features such as personalised radio recommendations, search results and catch-up content.
– We’ve talked to dozens of car companies over the past few years, says Michael Hill, Radioplayer’s MD.
– They’re all interested in improving their car radio interfaces, but the question they ask most often is: where can we get a reliable feed of the radio industry’s data? This project is starting to answer that question. It’s helping to keep radio simple, sexy and central to the dashboard.