Norwegian digital switchover not without obstacles

Digitalradio Norge CEO, Ole Jørgen Torvmark. Photo: Tore Guriby/Digitalradio Norge.

Norway: Digital Radio Norway CEO Ole Jørgen Torvmark says the Norwegian digital switchover is making headway, but that it hasn’t been without certain obstacles. Torvmark writes in an article in Radio World that reception on some radios are causing headache as it is difficult to determine if it is due to the product, coverage or other issues.

Despite opposition from a number of consumers and from parts of the radio industry itself, in particular local radio, the digital switchover in Norway is coming to its completion at the end of the year. Entering 2018 only local radio stations outside of metropolitan areas will still be on FM, continuing on licences extended for another five years.

In an article in Radio World Digital Radio Norway CEO Ole Jørgen Torvmark says that the switchover is going well:

Despite these hurdles we see that the transition is going well. The main test for broadcasters is listener numbers and, according to Kantar TNS 1.8 million Norwegians now turn on a DAB radio every day with 2.8 million Norwegians listening daily to radio. Perhaps more significantly, every day 1.2 million people listen to channels that could not exist without a digital switchover.

The digital coverage in Norway is at an impressive 99.7 per cent for the public broadcaster NRK. The commercial networks have a reach of 92.8 per cent.

2 Comments on "Norwegian digital switchover not without obstacles"

  1. I still read of many in Norway who prefered FM.

    • Endre Lundgren | September 12, 2017 at 18:35 | Reply

      And they still have FM – as this article states too. Only the public service broadcaster NRK, the two commercial operators Bauer Media and P4 gruppen and local radios in the metropolitan areas around the four major cities are switching over.

      This is a somewhat redundant discussion though. Not only has Norway been broadcasting in DAB since 1996, but when the Parliament approved the DSO it was only if certain conditions were met. One of those conditions was actual listening – so we can conclude that listeners, in fact, support the DSO as it only started after digital listening passed 50 per cent.

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