Digital listening in the UK hit new all time high; 49.9 per cent

UK: Q4 figures are in from the British radio market and it shows and all time high for digital listening. The RAJAR listening figures show a new record digital share of 49.9 per cent, a percentage share growth of 10 per cent compared to 45.2 per cent in Q4 2016.

The growth in digital was driven primarily by commercial radio stations that grew more than the BBC.

The public service broadcaster grew to 48.3% from 45.5% in Q4 2016, with BBC Radio 4 exceeding 50% digital listening for the first time at 50.7% and a new record audience for its sister station, BBC Radio 4 Extra, reaching 2.26 million listeners.

The majority of digital listening was via DAB digital radio that has 36.3 per cent of all radio listening and 72.8 per cent of all digital listening. Online and apps are the digital platforms that have the fastest growth in the fourth quarter to an 8.5 per cent share of all radio listening and 17 per cent of digital listening.

Interestingly for the first time all individual age groups under 65 have digital share of over 50 per cent.

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